What does a clubhouse facade redesign typically involve?

A clubhouse facade redesign addresses everything visible from the exterior: entry doors, lighting fixtures, paint or cladding, signage, and architectural details that communicate the building’s character and guide visitors to the right entrance. The goal is to create an unmistakable, welcoming arrival experience that distinguishes the clubhouse from surrounding units or structures.

Can a standard apartment unit be converted into a functional leasing office and amenity space?

Yes — and it requires careful space planning to do well. A gut renovation allows us to reconfigure the layout entirely, eliminating residential features and replacing them with purpose-built spaces: reception areas, offices, mail rooms, coffee stations, and bathrooms. The result should feel like it was always designed for that purpose.

How does Ariana Designs approach commercial clubhouse and leasing office projects?

We approach every commercial project the way we approach residential work — with a deep understanding of how people move through and use a space. For leasing offices and clubhouses, that means balancing the professional needs of property management staff with the experiential expectations of current and prospective tenants.

Portfolio · Pacific Northwest

New Face Forward, Hidden Oaks

Facade Redesign
Leasing Office
Exterior Design
Commercial

A leasing office facade that had to do two things simultaneously: reflect the community’s identity and convert the prospect who walks through the door.

The Hidden Oaks leasing office facade brief was straightforward in its goal and demanding in its execution. The existing exterior communicated nothing particular about the community inside — it was generic multifamily, indistinguishable from the next building on the street. The brief: make it mean something.

The redesigned facade uses a language of wooden panels, clean horizontal lines, and integrated greenery that speaks to the community’s character — natural, warm, considered. From the exterior, a prospect knows something about what they’re about to walk into before they open the door.

Hidden Oaks leasing office stylish architecture landscaping — Ariana Designs

Modern leasing office Hidden Oaks welcoming design — Ariana Designs

Modern architectural facade wooden panels stripes greenery — Ariana Designs

Designed to Convert and Communicate

A leasing office exterior has a dual audience. The prospect seeing it for the first time needs to read the community’s quality immediately — the facade is the first pitch, before any conversation happens. The resident who passes it daily needs it to feel like it belongs, like it reflects the community they chose.

The interior of the leasing office was redesigned in concert with the exterior. The reception area, the seating zones, the office space behind — each is part of a coherent arrival sequence. Walking from the facade through the entry into the interior should feel like one continuous design statement.

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Modern architectural facade wooden panels horizontal stripes lush greenery — Ariana Designs

Wooden panels, clean horizontal lines, and integrated greenery — a facade that communicates before the door opens.

The Challenge

The Challenge: Making Generic Memorable

Leasing office exteriors in multifamily housing are typically afterthoughts — designed to code, then landscaped minimally and left. The challenge at Hidden Oaks was to transform an exterior that had no distinct identity into one that communicated the community’s character clearly enough to affect leasing outcomes.

The interior redesign had to follow the exterior’s lead — or the prospect would experience a disconnect between the promise of the facade and the reality inside. The design process ran both simultaneously, ensuring the material palette and design language were continuous from exterior to interior.

Modern reception area hexagonal mirrors warm wood countertop — Ariana Designs, Hidden Oaks

Modern minimalist seating area gray armchairs textured artwork — Ariana Designs, Hidden Oaks

Modern elegant office space abstract art ergonomic furniture — Ariana Designs, Hidden Oaks

“A facade is a promise. The interior either keeps it or breaks it.”

Hidden Oaks leasing office exterior attractive design — Ariana Designs

Our Design Approach

How We Reinvented the Face

The exterior redesign started with a material audit of the existing facade and a competitive analysis of comparable leasing offices in the submarket. Understanding what the baseline was — and what the best nearby competition looked like — defined the target clearly.

Wooden panels were chosen as the primary exterior element because they translate well at multiple scales: they read at street distance as a warm, natural facade; they hold up at pedestrian scale as a considered material detail. The horizontal banding creates visual interest without complexity.

Integrated greenery at the entry — planting beds flush with the building line, climbing elements, and potted specimens at the threshold — provides the softness that a hard facade material alone can’t deliver. The entry sequence is framed by plant material, which makes the approach feel intentional at human scale.

Project

Hidden Oaks Leasing Office

Location

Pacific Northwest

Project Type

Leasing Office Facade Redesign + Interior

Zones

Facade, entry sequence, reception, office interior

Style

Natural modern — wood, greenery, clean lines

Scope

Full exterior and interior design

Common Questions

Frequently Asked

Why does leasing office design matter for a multifamily property?
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First impressions and conversion. The leasing office is where the prospect decides whether they can picture living in the community. Every element of the exterior and interior — facade, entry, reception, presentation space — is either helping or hurting that decision. A well-designed leasing office converts at a measurably higher rate than a generic one.

What makes a facade redesign successful?
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Clear identity and material integrity. The facade should communicate something specific about the community before the door opens. That communication has to hold up at two scales: from the street (30 feet away) and at the entry (arm’s length). A facade that only looks good in photos but doesn’t hold up on approach has failed at the more important test.

How do you connect exterior and interior design in a leasing office?
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Continuous material language. The palette, finish quality, and design sensibility that define the exterior need to continue into the reception area, the seating zone, and the leasing agent’s workspace. A disconnect between a well-designed exterior and a generic interior tells the prospect exactly how much the property management cares about the details.

How do you use landscaping in a commercial exterior redesign?
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As a softening agent and a scale device. Planting at the entry makes the approach feel human — it frames the threshold and provides texture that hard materials can’t. At street distance, landscaping connects the building to its site and helps it read as considered rather than constructed. The rule: planting should be intentional, not minimal.

How long does a leasing office exterior redesign take?
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Six to ten weeks from design approval to completion, depending on the scope of facade work and whether structural changes are involved. Pure material and landscape changes — no structural modifications — are typically at the faster end. Interior and exterior running simultaneously adds two to three weeks to the coordination timeline but saves overall project duration versus sequencing them separately.